Abstract: By the method of literature summary and combining the pra ctice of marketing,the author expounds the theoretical problems,such as,the conn o tation and extension of sports products,and the conception of sports industries.

• 文摘:采用文献综述研究方法，并与市场营销的实践紧密结合，论述了运动产品的内涵与外延；运动生产的定义；运动产业概念的界定等理论问题。