According to a consumer survey done last month by R3, the Chinese marketing consultancy, of the top 10 companies most closely associated with the Olympics, two are not sponsors at all.

• 据中国市场营销咨询公司胜三(R3)上月做的一次消费者调查，与奥运会密切相关的10家顶级公司中，有两家根本不是赞助商。