Apple has put the design of great customer experiences on the map, not just as a means to win creative kudos but as a way to earn billions of dollars and revolutionize industries.

• 苹果将设计中的客户体验纳入蓝图，不仅是为了赢得富于创造力的美誉，更是为了赚得成千上万的真金白银并且对整个产业发起革命。