As intangible assets, well-known trademarks exert more influence and competitveness in the tensely competitive market and are playing more and more important role in business development.

• 驰名商标作为企业的无形资产，在激烈的市场竞争中发挥了较强的影响力和竞争力，对企业自身的发展所起到的作用与日俱增。