But newspapers would still have to keep their pricey presses running to serve readers who choose not to go electronic, and subsidising the switch to e-readers would require huge up-front investment.

• 但是报社还要运转昂贵的印刷设备，以便向那些不愿阅读电子报纸的读者们提供纸质报纸，并且向读者赠送电子阅读器需要大笔的前期投资。