CRM unifies almost all of the customer relative data (such as linkman, employee, employer, opportunities, affairs) with centralized data base, which forms an integrated information resource.

• 客户关系管理系统将几乎所有与客户相关的数据(如联系人、员工、供应商、机会、事物)统一管理起来,形成了集成的信息源。