Demographic variables such as age or geographic location may also seem to affect behavior, but be wary of focusing on demographics because behavioral variables will be far more useful in developing effective user archetypes.

• 虽然人口统计学变量（比如年龄和地理位置等）似乎也对行为有影响，但要注意不能将重点放在人口统计学变量上。 因为在日后开发有效的用户原型时，行为变量要更加有用。