If p & g has launched a new product or brand new element, while its competitors will soon follow, our innovation bumadvice, the funds spent on research and development is also equal to compunctious.

• 如果宝洁推出了新产品或为品牌增加了新元素，而其他竞争对手很快就能效仿的话，那我们的创新就毫无价值，花在研发的资金也等于白费了。