In order to change the adverse situation, theAMCCs must reform the conventional marketing mode by means of the modem information technology,and developing electric- commerce (EC) is one kind of effective method.

• 农机流通企业要想改变目前不利的形势，必须利用现代化的信息手段来改革传统的营销方式，发展其电子商务将是一条行之有效的途径。