In the light of the direction of choice about the discrepancy marketing strategy of foreign exchange business in CMB Chongqing branch, the author has put forward the reasonable suggestions.

• 本文最后还针对招商银行外汇业务差异化营销战略的选择方向提出合理化建议,指出招商银行重庆分行可以通过市场细分和市场定位、创新金融产品和服务、网络营销策略、银行服务上的差异化、品牌差异化等方式来实现。