In the next couple of years the businesses that thrive will be those that are miserly with costs, wary of debt, cautious with cashflow and obsessively attentive to what customers want.

• 在接下来的几年中，能够生机繁荣的企业将会是那些削减成本，对债务保持警惕，对现金流小心谨慎并关注消费需求的公司。