In this essay, differences between GIA and CIA, such as different developing process and marketing strategies, are illustrated by making anti-virus software and customizing CRM software (Customer Relationship Management) as examples.

• 同时，以杀毒软件和非通用CRM软件为例，阐明了通用应用软件和非通用应用软件在生产开发、市场营销等价值链活动中的差别；