It is important that this letter does not have an apologetic tone, but deals with the price rise in a matter-of ?fact way and then sweeps aside any concerns by becoming very upbeat and positive.

• 很重要的一点是，信中不要带有抱歉的语气，而应以平常的态度处理提价，并通过乐观、积极的语气打消客户的顾虑。