It is probed extensively into that the hospital how to establish its fine image ,to provide satisfying service to patients under a new environment of market economy in the article.

• 本文就医院如何主动适应市场经济的新形势,努力设计和塑造医院良好形象,为病人提供令人满意的服务进行了较广泛、深入地探讨。