It was expatiated that a good idea has to be expressed by graphic from the three aspects of graphic language, the accuracy, the creativity and the concision.

• 摘要文中通过图形语言表达的3个方面：即准确性、创意性与简洁性，阐述了好的创意须依托好的图形得以实现，从而证明了图形语言是广告设计表达的重要手段。