London as the unique selling point of the British Isles.Identify Chelsea with London, and London with Britain, and you might, if you are lucky, have a brand to die for.

• 伦敦是不列颠群岛独一无二的卖点，将切尔西等同于伦敦，而伦敦又等同于英国，而假如再加上一点运气，你便拥有了一个足以让人一生追随的品牌。