Many sales managers assume that to successfully close a sale (esp. in a B2B setting), you have to speak to the top decision makers, preferably the General Manager, Country Manager or the CEO.

• 很多销售经理心存这样的假设：为了取得一个销售项目的成功（特别是在B2B销售中），你必须与最高决策者进行对话，最好是与总经理、地区经理或CEO直接对话。