Market segmentation is a great tool for identifying and quantifying a market opportunity, but an ineffective tool for defining a product that will capitalize on that opportunity.

• 在确定和量化市场机会方面，市场划分的确是非常有用的工具。 然而，与市场机会相对应的是产品，在产品定义方面，市场划分则是一个低效率的工具。