Naturally, no one can check out every option, but maximizers strive toward that goal, and so making a decision becomes increasingly daunting as the number of choices rises.

• 当然，没有人能够一一查看所有的产品，但极大化者会为了这个理想而奋斗，也因此当可供选择的数量提高时，要下决定就变得越来越困难。