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- Study on Ambush Marketing Phenomena and Circumvention Method in Olympic Sponsor Market 奥运会赞助市场中隐蔽营销现象的分析及规避方法研究
- Study on Ambush Marketing Phenomena andCircumvention Method in Olympic Sponsor Market 奥运会赞助市场中隐蔽营销现象的分析及规避方法研究
- Olympic Sponsorship Marketing 奥运赞助营销
- The company, a major Olympic sponsor, plans to use these outlets to market Olympics paraphernalia, said Mr.Fenton. 麦当劳是奥运会的主要赞助商之一，芬顿说公司计划利用这些门店销售奥运商品。
- Olympic Sponsorship to China＇s Local Sponsors:Pie or Pit? 国内赞助商面对奥运会赞助:馅饼还是陷阱?
- In fact, in a recent survey by R3, 45% of Chinese consumers believed Li Ning to be an Olympic sponsor. 正是这样的改革改变了中国，也使李宁跻身中国最富有人群之列。
- Two television game shows, Wheel of Fortune and Jeopardy, have obtained an Olympic sponsor's designation-- an American and world first. 两个电视体育比赛节目，“幸运之轮”和“危险”，获得了奥运赞助商的指定，这在美国和全世界都是第一次。
- ANOTHER FUNCTION THAT Olympic sponsorship can fulfil is to demonstrate an organisation's ability to undertake complex projects in a high-pressure environment. 奥运赞助商身份可以实现的另一功能是，证明一家机构有能力在高压环境中承办复杂项目。
- Pepsico, for instance, is not an Olympic sponsor, but its Gatorade brand sponsors some Chinese athletes. 比如百事可乐，不是奥运赞助商，但是gatorade品牌赞助了一些中国运动员。
- Advanced marketing conceptions such as matches marketing, sponsorship marketing, sports star marketing, experience marketing have been adopted by the sports enterprises in the practice field. 显然，传统的地理细分、人口统计等细分已经远远落后于体育营销实际，不再能有效地指导营销策略的制定，体育研究学术界亟待建立一种从消费者深层心理需求出发而构建的体育市场细分模型。
- Study of the Olympic Sponsorship Win-Win Strategy 奥运会赞助双赢之探讨
- Unprompted awareness of Olympic Sponsors in China also showed high interest and good results according to the SPORT+MARKT's Online study. 根据来自SPORT+MARKT体育市场调查公司的在线调查，中国奥运赞助商自发的表现出极大的兴趣同时他们也收到了不错的回报。
- For GE, Olympics sponsorship is still 'a large experiment,' says Steve Bertamini, GE's head of greater China. 越来越多的人担心，2008年的北京奥运会可能要面对大量的负面报导。
- Hospitality programmes may be conducted during the Olympic Games for a variety of Games participants including NOC sponsors/dignitaries/guests, Olympic sponsors etc. 奥运会期间可以向各类参与者提供接待服务。这些人包括国家奥委会赞助商/知名人士/嘉宾、奥运会赞助商等。
- For GE, Olympics sponsorship is still 'a large experiment,' says Steve Bertamini, GE's head of greater China.'Cost remains an issue selling to China. 有一些激进团体声称，他们甚至正在考虑发起抵制北京奥运会赞助商产品的活动，不过当前似乎还没有制定出什么具体方案。
- The author offered proposals for sponsoring market development, capital operation, especially the development of risk investment insurance for big games. 为此,对赞助市场的开发、资本运营,特别是开发大赛风险投资保险提出对策。
- Mr. Robert Brown was announced as the sponsor. 罗勃特·布朗先生被宣布为赞助人。
- The company hopes to boost its market share. 该公司希望增加其市场份额。
- The Olympic Games are always televised. 奥林匹克运动会一向经电视播放。
- Market dull and slacken no business report. 市场萧条胩衰退，没有有关交易的报道。
