On the basis of the thought of procedure and profession, the thesis makes an elementary and rational analysis on the value and mission of media ethic, and tries to present general essentials of media ethic.

• 本文以程序和专业概念作为理论基点,对传媒伦理的价值和追求进行基本的理性分析和阐释,以归纳基础性的、般化的传媒伦理要义。