Only the News Media has its proper ethical value and keep its ethical value, can the News Media properly realize its social functions in contemporary society.

• 新闻传媒只有上述三方面都符合基本伦理价值的要求，从静态上拥有伦理价值内蕴，并在动态的运作中不偏离伦理价值的要求，才能使新闻传媒恰当地实现其社会功能。