Only two years ago consumers were throwing away one apple in four, people bought a new television set on average every two years and redecorated their kitchens every time they moved house.

• 两年前，经济状况还不错的时候，人们每吃四个苹果就会扔掉一个，平均每两年就会买一台新电视机，每搬一次家就要重新装修厨房。