Rarely have I seen any really great advertising created without a certain amount of confusion, throw-aways, bent noses, irritation and downright cursedness.

• 我从未见过,在任何真正伟大广告诞生的过程中,没有一点疑惑、没有堆满的字纸篓、没有殚精竭虑,没有对自我的恼怒和诅咒。