Sales fell in the U.S. and Europe as consumers switched to generic skin-care products. Nivea is using its brand strength to win loyalty in emerging markets.

• 随着消费者转向通用护肤品，它在美国和欧洲的销量开始下滑。妮维雅正利用它的品牌号召力在新兴市场赢得忠实用户。