Spain is not regarded as a producer of quality wines, an image that has to be improved through promotions and events to reach the emerging market of consumers in the region.

• 在生产葡萄酒国家中，消费者不将西班牙视为生产高品质葡萄酒的国家，因此，酒庄与葡萄酒相关机构须藉由宣传活动来推广西班牙葡萄酒。