Such a product combination also got a better purchase intention than parity combination under high-high involvements and complete combination under high-low involvements.

• 实验结果显示，主从互补之组合得到最佳的品牌态度，而且在双高涉入组合之下，它会比对等互补有更高的购买意愿，在高低涉入组合之下，它会比完全互补有更高的购买意愿；