Taking the theory of Halo Effect as the basis, taking departments as study samples and taking AVOVA as analysis method, this paper discusses whether service can enhance the store image.

• 本研究以晕轮效应理论为基础，以百货店为研究对象，采用方差分析方法，探讨商家对消费者提供的服务是否可以产生对店铺印象的扩大影响。