The author tried to discuss strategies on product line, brand position, brand experiencing, which lays foundation for making use of integrated marketing theory on sedan brand.

• 笔者试图从产品线策略、品牌定位区隔、品牌体验等四个维度讨论目前国内轿车市场上,各轿车品牌带有规律性及个性化的品牌推广策略,并在此基础上探讨轿车品牌的整合营销策略。