The fate of the leading US brewer Schlitz is a telling example of the results of orienting managers towards financial measures, rather than satisfying and retaining customers.

• 具有领导地位的美国啤酒厂家喜立滋是一个引导经理们朝着财务目标而不是满足和留住顾客，从而导致不良后果的活生生的例子。