The influence of advertising media comes from two aspects:the quantitative aspect,which is the contact readship of the media and the qualitative aspect,wlich is the persuasion of the media.

• 广告媒体的影响力的大小来自两个方面:一是量的方面,即媒体的接触人口;二是质的方面,即媒体在说服力方面的效果。