The only sound basis of a personal service relarionship is mutual confidence and respect.Unless that exists at the start, the account will eventaually represent loss and disappointment.

• 建立服务关系的唯一坚实基础,就在于彼此的信心与尊敬。除非一开始就有此基础,否则客户终将得以赔钱和失望而收场。