The paper points out, that TIO is a tourism product marketing system which is oriented to tourism market, the aim of TIO is to pursue the optimization of tourism industry and its sustainable development.

• 研究指出，旅游产业组织是一个以市场为导向的旅游产品营销系统工程，其目的是追求旅游产业的可持续发展及效益的最优化。