There is huge potential for higher consumption in the countryside as incomes rise: only 30% of rural households have a refrigerator, for example, compared with virtually all urban households.

• 随着收入的增长，农村消费能力的增长有很大潜力：比如，城市里，几乎家家都有电冰箱，但是在农村只有30%25的家庭有电冰箱。