This article investigates and analyzes the situation of brand management both at home and abroad and tries to probe into the pop topic of brand management strategies.

• 本文通过对国内外市场品牌经营状况的调查与分析,结合我国品牌经营的现状与存在的缺陷,尝试着对企业品牌经营战略这一热门课题进行了深入细致的研究。