This paper induces and analyzes Chinese traditional customs such as choosing auspiciousness, belief in wealth and taboos, and works out the rich connotations of its ways of managing financial affairs.

• 摘要归纳分析中国传统的择吉民俗、财神信仰和禁忌习俗，勾勒出其中所蕴含的经商取财及理财之道的丰富内涵。