This paper investigats the consumers of cashmere sweater of Wuhan city,through the analysis of investigation result,it brings up the opinions of author for cashmere sweater business.

• 对武汉地区羊绒衫消费者的消费行为及构成作了抽样调查,通过调查结果的分析,给出了羊绒衫生产企业应采取的对策。