Translation of the name of a TV program directly affects the viewership rate.CCTV plays a major role in overseas publicity, so that the translation of program names is very important.

• 摘要电视栏目名称的翻译直接影响电视节目的对外收视率，而中央电视台是中国对外宣传的重要窗口，因此其栏目名称的翻译至关重要。