University periodical institutions should adopt the CIS strategy and establish their own MIS, BIS and VIS so as to portray a good image in periodical publishing.

• 而高校期刊通过借鉴CIS战略，可以建立自己的理念识别系统、行为识别系统、视觉识别系统，以塑造高校期刊的良好办刊形象。