We show strategies for existing and for new firms. Discuss the principles at work at Alibaba, Amazon, DoubleClick, eBay, Google, and Microsoft, this course provides the concepts and principles necessary to separate value from hype.

• 通过一些真实案例，如阿里巴巴、亚马逊、DoubleClick、eBay、google和微软等，你们将掌握区分真假价值的概念和原则。