While in translating, guided by the principle of Honesty, Fluency and Elegancy, translators can at the same time try to employ different ways of rhetoric to achieve unexpected aesthetical effect.

• 翻译工作者在翻译广告英语时在遵循“信”，“达”，“雅”的基础上，可适当的运用不同的修辞进行翻译以取得意想不到的美感功效。