While the broadcasters are doing more promotion online, they are wary of strengthening the Internet portals, which could become rivals as broadband video becomes more popular.

• 尽管广播商们正在更多的使用网络推广，但他们对加强互联网门户是保持着警觉的，因为随着宽带视频的日益普遍，互联网门户可能成为竞争对手。