You can infer goals both by observing actions (what interview subjects in each persona cluster are trying to accomplish and why) and by analyzing subject responses to goal-oriented interview questions (see Chapter 4).

• 你能够通过观察行动（在每个人物角色聚集中访谈主体企图完成的事情及其原因）和分析访谈主体对目标导向的问题的回答来推导目标（参见第4章）。