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- Not being self-sustaining, its function is to supplement advertising, personal selling, and publicity. 由于其本身没有自我持续的能力,它的作用就是作为广告、个人销售和宣传等推销活动的补充。
- Sales promotion is temporary in nature. Not being self-sustaining, its function is to supplement advertising, personal selling, and publicity. 从本质上说,促销活动具有时间短暂的特点,由于其本身没有自我持续的能力,它的作用就是作为广告、个人销售和宣传等推销活动的补充。
- Sales promotion consists of those promotional activities other than advertising, personal selling, and publicity. 产品促销是由那些不同于广告、个人销售和宣传的推销活动组成。
- Tools that are commonly used for promotion are advertising, sales promotion, personal selling, public relations, publicity, etc. 通常用于促销的工具有广告、组织促销活动、面对面营销、公关、宣传等等。
- The letter of credit is the bank instrument that assures the person selling merchandise of payment if he makes the agreed-upon shipment. 信用证是银行对销售商品者已装运订购的出口货物承担付款保证的信用工具。
- Marketing communications Must have consistency among the elements. Includes advertising, personal selling and business communications. Lets us give different messages with different media. Lets us communicate with our suppliers. 市场营销传播所有要素必须保持一致。包括广告、人员推销和商务传播。我们利用不同媒体发表不同的信息。让我们向我们的供应商传播。
- Target customers -consumer products aimed at mass markets rely mainly on advertising, whereas business or industrial products (with a narrower target market) usually rely more on personal selling. 目标消费群-针对大众市场的消费品主要依靠广告,而商业和工业产品(目标市场较小)通常更多依靠个人推销。
- Coordinate all methods of maintaining and increasing business volume. This includes advertising, sales promotion, personal selling, publicity, community relations, special sales projects, etc. 调整整理所有维持及增加酒店生意的策略,这包括广告投放,销售推广,个人推销,公开对外销售,特别销售活动等等。
- HOW TO AVOID THE ERRORS IN PERSONAL SELLING 走出人员推销的误区
- Sales Management and Personal Selling 销售管理与推销
- Clear understanding of personal selling points 清楚的理解个人的卖点
- They shun personal fame and gains. 他们不计个人名利。
- Every person is accountable for his own work. 每个人都要对自己的工作负责。
- That kind of person is anything but a Marxist. 那种人根本不是马克思主义者。
- He is a very nice person to work with. 他是一个很好共事的人。
- Our reporter was the first person on the scene. 我们的记者是最先到达出事地点的。
- Jim is a warmhearted person to come and go upon. 吉姆是个热心人,可以信赖。
- In dragon boat rowing each person has one oar. 划龙舟时每个人都拿着一枝桨。
- I didn't expect him to descend to personal abuse. 我没料到他会堕落到对我进行人身攻击的地步。
- Be careful how you start the personal computer. 要注意怎样起动个人计算机。