In supply chain of brand monopolization, supplier is the leader, and retailer is the follower, and supplier adopts the same retail price policy in the same district.

• 在品牌专卖经营模式的供应链中，供应商为供应链的领导者，零售商为跟随者，供应商在同一销售区域中会采用统一的零售价格政策。