Secondly,we should have long-term plans to continue to develop the Singapore brand name (Finland,a small country,for instance,is well-known because of Santa Claus). We should also be quick in identifying and adapting to changing trends.

• 二、新加坡不但要有灵活机动的眼光和随机应变的精神，还应当有打造长期品牌的计划(如圣诞老人品牌之于小国芬兰)。