The artical puts up Strengths, Weaknesses, Opportunities and Threats about network culture by analysis of SWOT, and advances strategy of SO, WO, ST and WT that aim at China network culture industry.

• 本文运用SWOT分析方法找出了我国网络文化产业的优势、劣势、机会、威胁，并提出了针对我国网络文化产业的S O、WO、S T、WT战略。