US Online advertising expenditure soared 38 per cent in the fourth quarter of 2003, but executives who helped route that money say they doubt much of the rise came at the expense of traditional media.

• 2003年第四季度，美国的在线广告支出激增38%25，但帮助投下这些资金的公司高管表示，他们认为，其中大部分增幅并不是以牺牲传统媒体广告为代价。