When you consider the large amount of money spent to attract customers to your commerce site, then add to that the cost of converting them into paying customers and keeping them as repeat customers, you will quickly see why CRM is so vital.

• 当你考虑花大量的钱来吸引客户上你的商业网站，然后再加上把他们变成付钱的客户并使他们成为重复付钱的客户所需成本之时，你将很快看到为什么CRM如此重要。