Yet the truer picture was told by a 6.34 per cent fall in single copy sales, the figure that tracks magazines bought at supermarket check-outs, book stores and news-stands.

• 但6.；34%25的单本销量降幅反映了更加真实的画面。单本销量追踪的是在超市付款处、书店和报摊售出的杂志数量。